Our target audience

The first listeners to our podcast will likely be those who actively seek the solution we offer. We will roll out the red carpet to woo them.

THEIR PROBLEM WE SOLVE

We put a name to what our ideal listeners suffer: toxic legalism. They cannot resolve their needs because of imposing norms. And this leaves them in pain.

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OUR SOLUTION

We then invite our listeners to engage our solution: The need-response service. Which proactively counters the problem of toxic legalism by prioritizing inflexible needs over imposing norms. And that's just for starters. Together, we bring out our potential to love each other more.

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SHARED OPPORTUNITY

This serve has yet to be development. Our ideal listeners will help us, and help all humanity, by co-creating this service together with us. The more our listeners suffer this problem of toxic legalism, the more we anticipate such listeners will become invested in its creation and adopt it when developed.

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INNOVATORS?

We anticipate the first to invest their energies into bringing the need-response into fruition will be disillusioned lawyers and disillusioned psychotherapists who actively seek this kind of alternative. We invite them to join the Need-Responder Community as Contributors.

EARLY ADOPTORS?

Next, we anticipate to generate interest among those disillusioned with lawyers and the legal process. And those disillusioned with psychotherapy. We invite them to join the Need-Responder Community as Supporters.

EARLY MAJORITY?

This could lead to interest among those who hear about this alternative from these earlier listeners. And then decide to follow us more closely, to be ready to adopt this new service when it's finally ready. We invite them to join the Need-Responder Community as Followers

NEED-RESPONDER COMMUNITY

Our membership tiers follow the first three stages of the adoption curve. These are beyond subscribing to the podcast.

Followers – early majority

Listeners who require an alternative to law or psychotherapy. Oriented to the possibilities of need-response and a wellness campaign. Help popularize the service.

Followers are typically the first to support another’s wellness efforts, who wait and see it can be of help to their particular situation and needs; to orient them to this fresh approach.

Followers find this valuable enough to invest their opportunity costs to regularly follow along.

Supporters – early adopters

Listeners who urgently need the alternative of need-response. Explore how to be among the first clients and team members of a wellness campaign. Provide testimonials vouching for the service’s potential.

Supporters are typically prospective clients after the service gains traction, who will be among the first to try the service as early adopters; they act as something of an ad hoc board, who oversee the service’s development with a vote on key issues.

Supporters find this valuable enough to invest $5 each month and some of their effort to see this grow legs and take off.

Contributors – innovators

Listeners who are disillusioned lawyers and disillusioned psychotherapists. Learn to be the first trained professional need-responders. Work out the bugs to establish the service.

Contributors are typically among the first prospective clients, who test the process and help tweak it, who are open to trying something untested, who have the need for this service and can eventually provide this service to future clients, and many will be cultivated to become the first staff of the service, including the first professional need-responders.

We anticipate most will be disaffected lawyers and counselor attracted this to approach that satisfies much of what they find lacking in the practice of law and the practice of psychotherapy.

Contributors find this valuable enough to invest $25 each month and to invest their professional skills to help establish this service for everyone in need, starting with themselves.

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